Some of the most common advertising techniques include emotional appeal, bandwagon pressuring (AKA bandwagon advertising), endorsements and social proof as well as weasel words. In this guide, we share 23 of the most common techniques and visual advertisement examples to help you brainstorm your own campaigns.
What is an advertising technique?
An advertising technique is a method marketers use to attract attention to a product. For example, an advertising technique may emphasize mystery surrounding a product that results in consumers purchasing a product or wanting to learn more about a company.
How can advertising techniques improve brand awareness?
Advertising techniques can range from applying color psychology and using symbolism to appealing to an audience’s emotions. Learning about these techniques may present an organization with more marketing opportunities and can improve overall brand awareness.
